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🔥 The Easiest Way to Talk About Yourself

🔥 The Easiest Way to Talk About Yourself

Lessons Learned From Box Office Hits

Sarah Stoker
June 20, 2024

Hi there – It’s Sarah. I changed a few things in my newsletter 🫨

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👀 Here’s what we’re covering:

The easiest way to talk about yourself
How media companies scored big this week
AI tools to help tell your story
and much more…

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DEEP DIVE

The Easiest Way to Talk About Yourself

In the past year, I’ve worked with over 10 clients, dozens of vendors, podcast interviews, and I’m in the thick of interviewing for some dream roles. I needed to communicate who I am, what I do, and how I do it. Quickly.

😮 Here’s how I did it:

Introduce yourself: first + last name.
Always start with gratitude: thanks for jumping on the call, etc.
Connection: I’ve loved your content, I’m glad so-and-so connected us, I’ve heard great things about you from so-and-so.
Then jump into the rule of three.

🤔 What’s the rule of three?

“Here are three important things you should know about me” and list three things. Here’s an example:

Three important things you should know about me. I’m a lifelong learner, people are at the core of all my work, and I like to have fun.

I’m a lifelong learner: I walked onto my collegiate rowing team, earned a scholarship, and left an NCAA Div. 1 National Champion.
People are at the core of what drives my motivation. I spent the first half of my career capturing stories about people living with terminal illnesses, experiencing homelessness, overcoming mental illness, and more.
I like to have fun. I’m a big fan of the saying “eat the frog first.” I like to do the heavy lifting first and efficiently. Once you get the hard work out of the way, creating moments of celebration is how I survived the start-up space in the second half of my career.

🙋‍♀️Want to try this yourself? Copy your entire LinkedIn profile using the prompt below (I prefer Claude over Chat GPT):

What are the three themes you see in my career? Only use one word for each theme.

🤩 Use the prompt follow-up: Use those three words to tell an interviewer what my values and work ethic are. Use first person.

IN THE NEWS

Why HBO’s House of the Dragon and Pixar’s Inside Out 2 Captivated Audiences

ICYMI: Inside Out 2 had the strongest global opening by an animated film of all time and House of the Dragon is the golden ticket to HBO’s Emmy campaign. Here’s why I think they were successful:

Strong IP: It’s not news that sequels and prequels are strong because the audience is already familiar with the character. Audiences are craving a feeling of familiarity.
Marketing: House of the Dragon took over New York’s Empire State Building this past weekend and Inside Out 2’s cast had a brilliant global press tour.
Storytelling: Media companies that provide a solution to a mass audience’s problems thoughtfully and compellingly perform strongly.

Here’s How You Can DIY with AI

🤓 Answer the Public is one of my favorite tools that use AI to scrape Google searches and create a concise interactive image. If you are trying to create a strong story, start with solving a problem. Figure out what those problems are with this tool.

🎨 Fan fiction's creative explorations have been rumored to inspire films like "The Idea of You." Use your audience (and their incredible talents) like the AI trailer below for House of the Dragon to give their hot takes and re-create the worlds you’ve built.