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DEEP DIVE

🔥 The Right Tool for the Right Job

For the past two years, I've been volunteering at my church’s youth group. Not only does it keep me grounded, but it’s a refreshing way to step outside my professional bubble. These Gen Alpha girls? They keep me humble, and on-trend—Fun fact: they all share the same celebrity crush, Chase Stokes.

Volunteering gives me a space where it’s not about networking, business, or hitting goals. It’s about contributing to something bigger, helping shape the next generation in Los Angeles, and maybe learning new lingo like “rizz.” Every week, I leave with a funny story, a fresh perspective, or a new joke—and I wouldn’t trade that for anything.

Last week at our launch event, complete with a mechanical bull and line dancing, I had a moment of clarity while sweating over a welcome banner I couldn't take down. After struggling with my car keys to cut it loose for five minutes, I finally grabbed a kitchen knife and had the job done in 30 seconds flat.

It made me think of what my dad always says: "Use the right tools for the job."

How many times do we make things harder in business by using the wrong “tools”? Sometimes we’re stuck using a metaphorical car key when we really need to grab the kitchen knife.

My challenge for you this week is to pause and identify those sticky parts of your business that are taking too long because you’re not using the right tools. For example, I used ChatGPT recently to quickly outline the start of a scope of work, which freed me up to focus on filling in the important details.

Remember: having the right tool isn't just about efficiency; it's about freeing your energy for what truly matters. Don't let habitual approaches hold you back. Find your "kitchen knife" and cut through the obstacles.

PS: Below is a great resource if you’re looking for new AI tools to find your own kitchen knife ⬇️

Your task is to generate a detailed Scope of Work (SOW) document for a project. The SOW should outline the project's objectives, deliverables, timeline, budget, milestones, and responsibilities. Please follow the structure and guidelines below <add details of the SOW here>:

Scope of Work (SOW) Template:

1. **Project Title:**
   - Provide a clear and concise title for the project.

2. **Project Objectives:**
   - Outline the main goals and objectives of the project.
   - Explain why the project is being undertaken and what it aims to achieve.

3. **Deliverables:**
   - List all the deliverables that will be produced during the project.
   - For each deliverable, include a brief description, criteria for acceptance, and due date.

4. **Timeline:**
   - Provide a timeline for the project, including key milestones and deadlines.
   - Specify the start date and end date of the project.

5. **Budget:**
   - Outline the budget for the project, breaking it down into key components.
   - Include any assumptions or constraints related to the budget.

6. **Milestones:**
   - Identify major milestones and their significance to the project.
   - Include dates and any associated deliverables or activities.

7. **Responsibilities:**
   - Detail the roles and responsibilities of all parties involved in the project.
   - Specify who is responsible for each task or deliverable.

8. **Assumptions and Constraints:**
   - List any assumptions and constraints that may impact the project.
   - This could include resource availability, external dependencies, or other factors.

9. **Approval and Sign-off:**
   - Include a section for approval and sign-off by key stakeholders.
   - Provide spaces for signatures and dates.

Please ensure each section is detailed and clearly written to avoid any ambiguity.

AI IN THE WILD

Top brand activations using AI or cool spec ads I saw this week!

AI TRENDING: APPLE’S GLOWTIME EVENT

This week, Apple revealed new features under the banner of "Apple Intelligence." While the hype was high, the reception has been mixed. Here’s what’s coming in terms of AI:

• Rephrasing text

• Summarizing emails and messages

• Generating emoji and clip art

• Improved photo searching

• Looking up information

At first glance, it may seem like incremental updates (which most updates aren’t avail until the New Year). Many are saying this wasn’t a groundbreaking moment, but I believe we’re overlooking a pivotal shift.

The real breakthrough? We’re on the cusp of having a personal and private Large Language Model (LLM)—right in our pockets. Much like when laptops first gave us personal gateways to the internet, this is just the beginning of AI becoming even more embedded into our daily lives, just like how the internet is now.

While the headlines focus on the camera upgrades (which, yes, my millennial heart loves 📸), the deeper narrative here is the subtle but significant introduction of personalized AI.

We’re witnessing the tip of the iceberg for what’s to come. Kudos, Apple. 🚀

AI TOOLS

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