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- 🔥 Individualized Campaign Roadmap: Mass Marketing's Final Days
🔥 Individualized Campaign Roadmap: Mass Marketing's Final Days
1-to-1 Marketing: Why Mass Appeal is Obsolete
Hi there! I’m so glad you’re here– this is what we’re covering today:
How to use AI to partner for personalized campaigns
Cool AI-generated spec ads + brands that are using AI
AI tools to try
Mood Board for the week
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DEEP DIVE
The Future of Content Marketing is Personal
As I started conducting my research for you today, I came across a creator whose work is phenomenal. Today was different. I immediately felt a pit in my stomach. Her work is so clear. So consistent. So good. I was entering a case of the dreaded imposter syndrome. Here’s how I dealt with it:
I’ve been using 3 of these creative affirmations for the past month from The Artist’s Way, but today I knew I needed something more personal. Here’s a prompt to help you deal with imposter syndrome:
You are tasked with creating three creative affirmations to help a <your job title> feel <desired outcome>
Here are the details you need to know:
The <job title> does <job function>
They are currently struggling with imposter syndrome.
Please follow these steps:
Create affirmations that reinforce their expertise and the unique value they bring.
Ensure the affirmations emphasize the positive impact of <your audience, clients, boss, etc.>
Use an encouraging tone to boost their confidence.
You need to remove emotional blocks if you’re going to create a brand that connects with others on an emotional level.
The best way to remove those blocks is to say affirmations out loud. Use the above prompt to create personal affirmations. Your work will thank you.
🔥 Next Steps
Authentic partnerships with micro-influencers are fueling brand growth
Maybe you’re working through some of those emotional blocks, but that shouldn’t stop you from sharing your brand’s story. It’s time to delegate.
Here’s how to partner with creators to create an individualized campaign:
Go to Moddash.io
For this example, I’m looking for micro-creators in the millennial fashion space. I put these specifics in the search bar for the influencers and customized them as well for their audience:
Make sure you’re searching by engagement rate:
Open up the most engaged influencer to check for fake followers and the average engagement within their posts.
Use this prompt to craft a specific DM to the top 5 creators from your list.
You are tasked with writing a short direct message (DM) to an influencer to propose a collaboration.
Here are the steps to follow:
Start with a friendly greeting.
Introduce yourself and your brand briefly.
Mention something specific about the influencer or their content.
Clearly state why you are reaching out and what you offer.
Conclude with a clear call to action.
AI IN THE WILD
Top brand activations using AI or cool spec ads I saw this week!
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