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DEEP DIVE

🔥 This is How I Became Wealthy

Sorry, not sorry: I’m not talking about my bank account.

I got coffee with a friend recently who has two Olympic gold medals and a PhD. A few years ago, I used to spend a significant amount of time with a billionaire who invested at a company I worked at.

Both of those times I thought, how the heck am I going to seem cool to them? They’ve accomplished so much. Here’s what I did:

1. I told the truth

I spend a lot of my time during the week writing this newsletter, meeting other founders, creating videos, working with my clients, and doing all the things. But during the weekends, I’m outside.

I race competitively for an outrigger canoe club here in LA, I backpack to alpine lakes with my boyfriend, I go camping with my family, I ride bikes up hills in Santa Monica. I love being in the sun.

So I talk about that, when it makes sense.

I know I can’t offer capital to the founders I’m meeting, yet 😉 but I can offer to take them out for a canoe or kayak lesson, I can show them cool hikes or camping grounds in the area. I focus on how I can add value to the conversation.

Just a few weeks ago, I was on a call with a director at a very large and prominent VC. 5 minutes before our call was scheduled to end, I asked him what he was doing that weekend. He told me that he and his wife were backpacking Catalina.

In my follow-up email, I sent him my recommendations, photos, and trails that I did while backpacking in that same area a few years back.

Maybe you’re feeling that way too? You have a small brand with next to no dollars for advertising. Or you feel like your TAM (total addressable market) for your product is dominated by your competitor. Here’s how to fix it:

Tell the truth.

Tell your brand story. Offer moments of connection. Go on IG live every week. Host a meet-up. Recommend things you’re doing to potential investors or partners. Decision-making people are people too. They want to know where you hosted your son’s cool 10th birthday party.

If you don’t have money to spend, spend your time. It may be slow, but slow and steady wins the race.

Example prompt to try this or brainstorm yourself:

Your task is to write a comprehensive guide that helps people add value to conversations with potential investors. Focus on integrating <example hobby or interest> to seem knowledgeable and engaging.

Guidelines:

Explain the importance of establishing a connection through shared interests or unique hobbies.
Provide examples of how to introduce one’s hobbies naturally in conversation.
Offer tips for making meaningful and relevant recommendations that align with the investor’s interests.
Share strategies for boosting confidence and maintaining composure in these conversations.
Include a few icebreaker phrases or questions to initiate the dialogue.

Based on the context and guidelines above, write a comprehensive guide.
Confidently talk about your hobbies.
Seamlessly integrate your interests into the conversation.

Start by initiating the conversation with an icebreaker.

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